How much sexier is Lakers-Celtics than Spurs-Cavaliers?
Approximately 45 percent.
That was the massive ratings jump ABC enjoyed for Game 1 of the NBA Finals compared to a year ago.
Thursday night’s game averaged 13,384,000 viewers vs. 9,206,000 for Game 1 of Spurs-Cavs.
The broadcast averaged more homes and viewers than any other show Thursday night. It also was ABC’s highest-rated and most-viewed NBA Finals Game 1 since Lakers-Pistons in 2004.
